Ciel Rouge worked with the brand L’Occitane en Provence in coordination with the L’Occitane Group, to generate awareness and create visibility in the media around their participation at the 2021 IUCN World Conservation Congress. A select group of journalists discovered L’Occitane’s commitments to people & the planet, including the brand’s commitment to biodiversity and sustainable ingredient sourcing. Farmers and agricultural partners hosted visits and explored the L’Occitane Eco-Museum in the South of France.