Ciel Rouge worked with MDCV, owner of four Côte de Provence wineries: Château de Berne, Château des Bertrands, Château Saint-Roux & UP l Ultimate Provence.
In Spring 2020, the agency invited French & international journalists to the inauguration of UP // Ultimate Provence winery & hotel. Over a 2-year span, we created & executed numerous communications, marketing, and PR events and programs with the objective of generating visibility, augmenting wine sales, and driving tourism.
Highlights: UP chef PR / social media launch, media tours, curated Summer DJ & concerts program, special events…