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Sempio Soy Sauce – Brand Strategy & Communications

Client:              Sempio Foods Company (Seoul, Korea)
Activity:           Brand Strategy for France, PR, Event Production
Sector:             Consumer Goods // Soy Sauce
Date:                January – December 2015
Location:         Carreau du Temple, Paris

Ciel Rouge accompanied Sempio Foods Company in developing a preliminary brand strategy and in-depth market research of the French consumer food market and consumer trends. Activity also included product demonstrations to top chefs in Paris, and design and management of a consumer taste-test booth at “Street Food Temple #2” public food event at the Carreau du Temple in Paris.
Sempio is based in Seoul, Korea with European HQ in Barcelona.

Partners & Collaborators: Tagea Innovation


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